Pre-Production

Our thoughts and recommendations for improving video pre-production.

Visual Storytelling

When Jacquie Greff accepted an early retirement package from Procter & Gamble to work with her husband Kraig at Tonal Vision, she soon realized that she was entering a foreign land.

Legal Checklist for Video Producers

Whether you are working on a television commercial, documentary, wedding video, or your YouTube channel, there are potential legal issues that apply to the film and video production industry.

Actor writing on pad with his animated face in background

Animation vs. Actors

The choice of animation vs. actors for your video makes a huge difference in the tone and production process of your video.

Videographer filming conversation at table

Outsource vs. In-House

Should we do our videos in house or outsource them? Like many such decisions, the answer tends to be “it depends”, based on a number of considerations.

Tips on Documentary Scriptwriting

If you’re new to the experience, there are a few simple things you can do to make the process a lot more manageable. And possibly save yourself money on aspirin, therapy, or drywall repair.

The Eye of the Writer

A script is the heart and soul of your video before you even make it. The script lays the foundation for its tone, visuals, and timing.

Woman at computer making notes as part of preproductions

Show, Don’t Tell With Concisely Written Scripts

The economical and efficient use of words is necessary regardless of the type of project. Screenwriters are guided by the maxim that movies should “show, not tell” the story.

Vertical Video

Creating both horizontal, square and vertical videos from the same source material is likely to increase in importance. Professional video is too expensive and resource-intensive not to make it as widely usable as possible.

Interviews 1: Advance Preparation

Thorough preparation in advance of the shoot will be critical in mitigating potential problems that can adversely affect the final product and budget.

An Introduction to Hosting Virtual Events

Online conferences, performances, webinars, meetings and other events are easily accessible, eliminating travel and disability barriers, and greatly expanding the pool of potential attendees. Today’s digital communication technology offers unprecedented quality, interactivity and options, as well as a lower carbon footprint.

When to Use Video for your Hybrid Event

Every event has unique goals and objectives, as well as cost trade-offs. Live-streamed and Zoom-type video tends to be used exclusively for remote attendees, while professional video is designed for both remote and in-person audiences.