Many times, our clients find it helpful to have a ball-park figure when they are deciding whether or not to undertake a project. The costs below are based on recent real-life projects.
Promo & Training Videos
- Series of simple, short promo videos explaining a new product or service: $600
This included 1/2 day (up to 4 hours) shooting followed by ~4 hours basic editing.
- More elaborate video with 1 videographer/2 cameras and lighting: $1,000
This included captions, added graphics, and stock music.
- Videos and graphics for major awards presentation: $2,500 to $5,000
These typically include multiple or extended shoots with a videographer and production assistant capturing interviews and b-roll, animated logos with music, sponsor recognition, production of slides and/or photo montages, etc.
- 8-minute non-profit training video with professional actors: $13,000
The client provided a professionally-written script for this video and directed the 2-day shoot himself. This price included a casting director; 6 actors; a videographer, audio recordist and lighting assistant; voice-over talent recording session; original piano music; and all editing.
- Simple Music Video: $800
This is probably the minimum cost for a music video. It includes 1/2 day (up to 4 hours) shooting in a location provided by the client, followed by 8 hours of editing. At the completion of a music video project, we give the client several copies of the video DVD that include full-size and web versions of the video in several formats and sizes.
- More Elaborate Music Video: $2,000 The most recent music video we did like this included 1/2 day shooting in a recording studio (paid for separately by client) using a high definition camera with added lighting and colored gels, several "voice-over" sessions with the client's friends, a number of stock footage clips, and a number of rounds of editing.
Fairly often, we have clients who have video and it video edited. Examples:
- Cut down a longer video to a single clip, enhance the color and audio, and upload to a web site, such as Vimeo or YouTube: $50
- Edit a series of video clips into a single contest submission: $200
- Combine existing video clips and stills into a short "documentary" for a meeting: $300
- Edit preexisting video into a simple instructional video on DVD with menus for a local fitness instructor to sell to her students: $1,000
- Create an elaborate photo montage for an office celebration: $1,000
The client provided the photos and music. We did photo retouching, added high-end transitions and motion effects, and provided the finished video on DVD.
- Edit existing videos into a new video following a pre-written script: $1,500
This project included added voice-over (talent & recording), captions and stock music.
- Edit a number of days of shooting into a series of professional instructional videos: $12,000
This included motion logos, added slides and graphics, case and label graphics, stock music, menus, multiple rounds of edits, and a series of promo clips.