Blog

Tonal Vision Studio

Welcome to Tonal Vision's Blogs! These articles contain a lot of technical information, especially "Tech Corner", but we're also working hard to make them fun and interesting. Your feedback is welcome.

What is a "Broadcast Quality" HD Camera?

A job I wanted to bid on required "three "HD/SDI 1920X1080 Broadcast Quality Digital cameras". But, what really is "broadcast quality"? The answer was important because a videographer with one level of camera might cost $500 or less, while one with a much better camera could easly be >$1,000.

Lookin' Good for the Video Shoot

Whatever the budget, it’s important for talent (actors, interviewees, or other speakers in the video) to look good. This means advance attention to clothing and make-up. We’ll assume for purposes of this article that the talent just needs to look natural, and that special effects make-up and dramatic or period costumes are not required.

Perils of eBay International Sales

Most people these days are at least occasional eBay users and we are no exception. One common recommendation is to allow international shipments, and I typically do this when selling expensive equipment in order to reach as many potential buyers as possible. In the past, I’ve had very few problems and can point to sales that would not have happened if I hadn’t been willing to sell internationally. Another recommendation is to be as specific as possible on terms and conditions such as timing of payments, shipping methods, who pays costs like packaging, shipping and import duties, and returns and refunds. I personally like to avoid too much “fine print” but last summer, I learned its the value.

When Voice-Over Professionals Aren't an Option

"Got to tighten the budget" is something we hear a lot these days. Unfortunately, it's true. People are trying to do more with less. We all would like to have Donald James narrate our next commercial, PR piece, or documentary, but often the budget won't allow it.

If you can't afford a top-name voice-over, or even a local voice professional, what else can you do? As audio professionals, we don't advocate the use of non-professionals, but it's the real world and sometimes the money just isn't there. As an audio engineer, I'm not in the habit of recommending this, but if this is the situation, then I'm still an advocate of the best audio possible.

Tapeless Workflow Woes

I started in the video business in 2002, a year when digital editing had been firmly entrenched for some time, the Sony PD-150 had made low-end professional standard definition shooting affordable, Apple Computer was struggling but viable, and all recording happened on some form of tape. Video equipment was starting to reach a point where technical obsolescence often occurred before physical obsolescence. Newer cameras often recorded in new formats, so an expensive deck could become obsolete along with the camera it accompanied.

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